Reason To Smile Knit Dress - Cream

Shipping & Delivery
We ship worldwide. Delivery takes 2 to 7 business days. Shipping is free on orders over €250. For orders below €250, shipping is calculated at checkout based on your location. We work with DHL, DPD, and Speedy.

Payment Methods
We accept credit and debit cards, PayPal, Apple Pay, Google Pay, and Cash on Delivery (COD).

Changed your mind? Return it anytime. No deadlines, no pressure.

How it works:
• Keep the tags on and don't wear the item
• Send it back to us
• Choose your refund:
• Store credit, added to your account within 1 to 2 days
• Full refund, returned to your original payment method within 7 business days

That's it. No fine print. No time pressure. Just shop with confidence. 🤍

1. Chanel, Dior, Saint Laurent, Valentino - every great fashion house was built on a designer's taste, obsession, and life's mission.

That world ended in the 90s.

Today's fashion industry is run by business people. Not fashion people.

Stanley Marcus, heir to Neiman Marcus, wrote it plainly in Quest for the Best: "When you talk with an independent fine-quality maker, he speaks with pride about his product; when you talk with the chairman of a large corporation, he refers with pride to its net profit and balance sheet."

Hubert de Givenchy put it more bluntly: "There is no more fashion."

In an industry where the designer has been reduced to a commodity, Alessa is something rare.

Family-owned. Independent. Designer-led.

Alessa is the impossible dream of two girls in love with fashion. We built her without outside financing, without shareholders, without anyone to tell us that fashion should come second.

Let us show you what's possible - design, quality, price, magic - when the power belongs to a designer-founder, not a profit-hungry financier.

2. 30 Years of Luxury Craftsmanship
A team with three decades in luxury fashion - including a pattern-maker who has crafted pieces for Balmain and Givenchy.

Our ateliers also produce for some of the most prestigious fashion houses in the world. The same hands. The same standards. A fraction of the price.

3. Exclusively online
No store markups. No wholesale layers. No unnecessary costs. That’s how a €200 piece can compete with one priced at €800.

4. Up to 70% Italian Fabrics
Including premium Italian and deadstock fabrics often used by renowned Italian and French houses.

5. Limited Quantities
Fast fashion produces in the hundreds of thousands. We produce in limited runs - often with unique fabrics that can't be repeated. Many styles sell out for good. Don't wait too long.