Alessa is a premium fashion leader — with over 2 million likes on Facebook... covers of Forbes and Elle...
... a record of 8000+ products sold in 24 hours… over 70 employees… and happy, loyal clients in 26 different countries.
1 Sexy, outstanding, original design that cements your image as the best dressed girl.
2 Premium quality that competes with brands at much higher price.
3Our obsession with creating customers for life.
We owe all our success to our incredible Alessas - stylish, ambitious women who expect the best and take pride in looking absolutely stunning.
And we do our best to give them their essential dose of fashion happiness.
That's why Alessa is one of the few fashion brands that offers such bold, risk-free conditions:
- free shipping over €250 ...
- a completely seamless return process ...
- a guarantee that the clothes will look even better in person ...
- as well as lifetime returns.
Many people ask us if we are crazy to take such a risk.
No — not at all.
We are now confident that when you keep your promises, customers are happy, appreciate it, and come back again and again.
Yes, sometimes we make mistakes. But we always try to fix them immediately — often putting our clients' happiness above short-term business interests.
Married, with two daughters - Avia and Miabel.
To me, clothes are the most beautiful language of communication. As a designer, they are also my favorite way to express what I believe in.
And if there is one message I want our Alessa designs to express, one message I encourauge you to embrace, it is this:
“Why not the best?”
Why not the best in the way you look... the clothes you wear... the people you talk to... the lifestyle you live... the goals you pursue... the family and the memories you create... and all the little joys you long for?
After all, why should the best in life be reserved for others... and not for you?
Why should you settle for anything less than the big life, a life filled with meaningful achievements, incredible people, unforgettable moments, and dreams come true?
Don’t let anyone tell you you can’t.
Forget the boring clothes... shapeless cuts... mediocre quality... and cheap-looking fabrics and design.
Forget blending into the crowd... a boring lifestyle... ordinary experiences... and small dreams.
That is not you.
It is your birthright to stand out... to be sexy... to have fun... to feel confident... to think big... and to create the story of your life with passion.
KISS MEDIOCRITY GOODBYE.
“Forget about scandals, playmates, cheap PR. In Bulgaria there is now a new breed of stars: smart, beautiful, independent, at the head of the most recognizable fashion brand in Bulgaria. Behind their success lies the irresistible design that stands out with interesting fabrics and divine prints. Let's see how Mimi and Maya of Alessa create their magic.”
READ THE INTERVIEW
“"Two sisters, one $19 site and a hard beginning. How Mimi and Maya from Alessa are creating their dream for a global fashion brand. You've come from a picturesque Rhodope village into the big city and you manage to reap great success, with minimal initial capital, making every little girl's dream come true, namely – to have your own fashion brand. Building Alessa sounds like a real fairy tale, was it really like that?"
READ THE INTERVIEW
“I adore you, you’re the best.”
I'm in love with everything. I want to have so many things and I buy them bit by bit. I feel very stylish with everything from Alessa. I stopped going to shops, I only like Alessa and I only buy Alessa. People are impressed and they often ask me where these clothes come from. Style and beauty are visible to people who care about their appearance. Thanks not only to the wonderful models but also for the professional attitude. It’s something very rare nowadays and that's why I appreciate it, and I'm also quite pleased. YOU ARE WONDERFUL. I ADORE YOU.
“I was quite skeptical about your brand”
Hello, today I received my dress and I want to thank you so much! It's more than great! I really didn't expect such good quality and I thought your “Better in Person” statement was exaggerated, but it's absolutely true! I was quite skeptical about your brand, as the Internet has a lot of “fashion websites”, but you are more than great! From the packaging to the fabric of the dress, everything is just perfect! The mask is also great, but I hope I don't need to wear it much longer.
“You’re one of a kind”
Thank you, you already have another girl in your Alessa's army 🌸⭐️🎁👸 You’re one of a kind, so far I have only heard about you from acquaintances, the Internet, and now I have tried you 😍👸👑 And I can safely say that I adore you!! ❤️
“I can't believe the clothing is made in Bulgaria”
Lovely t-shirt with an interesting print. I wore it on my birthday. My husband's reaction was: “I can't believe the clothing is made in Bulgaria. It has nothing to do with what we see in stores!" I think that says enough. 😊
“I own over 140 Alessa items”
Whatever praise I write here is not enough. Still more eloquent is the fact that my wardrobe is full of clothes, shoes and accessories for every season and to date I have over 140 Alessa items. Thanks to Mimi, Maya and the whole team!
“You work on a global level”
Well done, girls! I am proud that you are Bulgarian and that you work on a global level! Keep up the good work! You won me over both as a customer and as a fan. ❤️🌸❤️
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