"The most recognizable Bulgarian fashion brand"

Clothes are not just clothes.

They are the most powerful form of women’s magic.

A magic that makes you feel good…
sparks love at first sight…
defeats boredom…
attracts like-minded souls…
wins quiet victories…
and above all -- reveals who you truly are.

You may know our story.

We grew up with a difficult childhood. When life presses you down, it’s natural to set small goals — to want to fit in, to be just like everyone else.

For us, however, this was our greatest fear.

To be ordinary.
To be normal.
To blend into the crowd.

That’s why, when we created Alessa, we wanted our designs to express one lifelong, deeply personal IDEA and MOTIVATION.

“Kiss mediocrity goodbye.”

Forget about boring clothes... shapeless silhouettes... average quality... cheap-looking design and fabrics.

Forget about blending in... а boring lifestyle... ordinary experiences... and small dreams.

That’s not who you are.

Your birthright is to stand out...
to be sexy...
to have fun...
to feel confident...
and create with passion the story of your life.

These designer pieces were created just for you… to do exactly that.

Today, we are over 220,000 fashion-obsessed Alessas from 26 different countries around the globe.

Join us.

Let us spoil you. And welcome to our special, loyal fashion family.