PREMIUM FASHION SINCE 2012 
Europe's Best-Kept Fashion Secret 13 years in business PREMIUM FASHION SINCE 2012 Europe's Best-Kept Fashion Secret 13 years in business 
Clothes are not just clothes.
They are the most powerful form of women’s magic.
A magic that makes you feel good…
sparks love at first sight…
defeats boredom…
attracts like-minded souls…
wins quiet victories…
and above all -- reveals who you truly are.
You may know our story.
We grew up with a difficult childhood. When life presses you down, it’s natural to set small goals — to want to fit in, to be just like everyone else.
For us, however, this was our greatest fear.
To be ordinary.
To be normal.
To blend into the crowd.
That’s why, when we created Alessa, we wanted our designs to express one lifelong, deeply personal IDEA and MOTIVATION.
“Kiss mediocrity goodbye.”
Forget about boring clothes... shapeless silhouettes... average quality... cheap-looking design and fabrics.
Forget about blending in... а boring lifestyle... ordinary experiences... and small dreams.
That’s not who you are.
Your birthright is to stand out...
to be sexy...
to have fun...
to feel confident...
and create with passion the story of your life.
These designer pieces were created just for you… to do exactly that.
Today, we are over 300,000 fashion-obsessed Alessas from 26 different countries around the globe.
Join us.
Let us spoil you. And welcome to our special, loyal fashion family.
“Sisters Mimi and Maya started from humble beginnings and, in just five years, succeeded in building one of the most impressive online brands.
Raised by a single parent in the beautiful Rhodope village of Startsevo, they went on to create a fashion label that today enjoys a premium image, tens of thousands of stylish customers, millions in sales, and a social media community with no equivalent in Bulgaria.”
“Forget about antidepressants and their dangerous side effects. Today, we meet the Alessa sisters, Maya and Mimi, who, in just a few years, have built a revolutionary fashion brand that brings happiness to countless Bulgarian women.”
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